TED Project : from Sales Agent to Travel Experience Designer

Encouraging our sales consultants to become "Travel Experience Designers" in charge of the entire customer journey to meet client expectations and deliver personalized experiences
Edition
2023
Competition
Corporate awards
Type
Candidate
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Applied to:

The Hospitality Award for Employee Care

This award is designed to reward companies that demonstrate a strong commitment to employee retention, professional development, and workplace satisfaction. Companies with exceptional employee care policies understand the importance of employee satisfaction and the impact it can have on their overall productivity and efficiency. These policies may include measures such as employee empowerment, career development opportunities, performance improvement programs, and overall support for employee well-being.

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The project:

In 2019, we embarked on a transformative journey to redefine our sales advisors as "Travel Experience Designers," aligning with our vision to become the premier lifestyle brand in tourism. This initiative places equal emphasis on digital innovation and enhancing employee satisfaction to elevate customer experiences.

Structured around four core pillars, our approach focuses on excellence in sales, travel culture, customer consideration, and tools:

  1. Sales Excellence: Introducing the DESIGN method (Drive, Explore, Shape, Involve, Guarantee, Nurture), which prioritizes personalization and innovation throughout the customer journey. This empowers Travel Experience Designers to co-create bespoke Club Med experiences with customers.
  2. Travel Culture Excellence: Continuously enhancing knowledge through training and partnerships, ensuring our designers offer expert advice on destinations and cultural experiences.
  3. Excellence of Consideration: Implementing rigorous quality standards and continuous coaching to deliver exceptional service tailored to customer needs.
  4. Excellence of Tools: Developing an intuitive digital ecosystem with a new CRM and multi-channel communication tools to enhance engagement and streamline interactions.

This project underscores our commitment to symmetry of attention, recognizing that satisfied employees are pivotal to delivering exceptional customer experiences. With an investment exceeding 7 million euros in digital transformation and experiential retail spaces like apartment boutiques, we have achieved significant milestones globally:

  • CSAT rating of 84.6% (June 2023)
  • +39% new clients in the first half of 2023 compared to 2022
  • Establishment of 9 boutique-apartments in France & Belgium, boosting average basket size and business volume
  • Reduced training time on tools by 70%, facilitating quicker integration for Travel Experience Designers.

Through these initiatives, we continue to innovate and exceed expectations, positioning Club Med as a leader in personalized and refined vacation experiences worldwide.