Applied to:
This award recognizes a new concept, service, or initiative that has been implemented in a hospitality site and demonstrates the industry’s ability to innovate and renew itself in the area of well-being, detox, relaxation, fitness, mindfulness, and other related aspects. The initiative should provide a unique and different approach to promoting wellness, health, and mindfulness.
The project:
Thalazur's epigenetic program, launched in January 2022, aligns with the growing focus on preventive health and well-being. Rooted in cutting-edge epigenetics—a science that demonstrates the environmental influence on gene expression—the program empowers individuals to preserve health through lifestyle changes. Developed by Serge Fourcade with Dr. Chos’ guidance, it incorporates the five pillars of epigenetics: nutrition, physical activity, stress management, social connections, and joy.
The initiative is supported by extensive team training, involving 900 employees across 8 locations, from thalassotherapy specialists to chefs. Guests engage in immersive six-day programs with personalized treatments and workshops designed to create sustainable lifestyle changes. Innovations like in-room test kits, personalized tools, and an epigenetic guidebook further enhance the guest experience.
With over 1,000 treatments sold and nearly €2 million in revenue, the program has exceeded expectations. Continuous updates, including a marine garden cosmetic line launched in 2023, ensure it evolves with scientific advancements. This transformative approach not only enhances health awareness but also strengthens client loyalty and team enthusiasm.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
