The Arca Brand Collaboration 2022

Arca Brand Collaboration 2022: Creating Marketing Synergy

In 2022, Arca launched a strategic collaboration with Durex and Benefit Cosmetics to enhance brand awareness and engagement. This partnership aimed to introduce their latest product launches and rebranding through playful and exciting staycation and dining experiences, as well as press and influencer events.

Theme/Concept Ideation: To celebrate Durex's luxurious 001 Condom, Arca crafted a luxury yet playful journey to promote it as a lifestyle upgrade. For Benefit’s WANDERful World blush collection, we curated a “wandering the world at the Arca” theme, appealing to the Instagram-savvy audience of both brands.

Creative Content Curation:

• Durex Collaboration: Sea Deluxe Suites were transformed with black and gold decor, sensual aromas, and five themed sexual checkpoints. A special Durex 001 Black-Gold 5-Course Dinner Menu featured premium ingredients to enhance the luxurious experience.
• Benefit Collaboration: Sea Signature rooms with twin beds were furnished with pink decor, Benefit’s latest products, and pink bathrobes and slippers for photo ops. The launch event featured live sand drawing, tie-dye workshops, and Instagrammable spots, attracting over 80 KOLs, editors, and VIP guests.

Effective Risk Management: The collaborations were postponed due to COVID-19 restrictions. The teams quickly adapted to minimize financial losses.

Marketing Strategy: A dedicated offer page with a “BOOK NOW” button and appealing photographs was created on the Arca website. An O2O strategy drew hotel guests to Durex and Benefit stores with e-coupons. Social media giveaways, exclusive eDM privileges, and trial stays for influencers with promo codes further boosted engagement.

Results: The campaign saw a 40% increase in engagement, reach, and website visits compared to non-partnered content. Follower growth and new customer acquisition rose by 50%, with 25% of bookings from returning customers. The ADR of collaborative staycations was 80% higher than OTA rates. The success of these collaborations significantly improved brand awareness and led to increased inquiries for future partnerships.