Applied to:
This award recognizes innovative actions in the field of social responsibility, including diversity, inclusion and governance that have positively impacted the community, local populations, employees, and/or tourists. The action or program must demonstrate a deep commitment to social responsibility and governance through innovative initiatives, effective management practices, and measurable outcomes that have positively impacted stakeholders. This award recognizes initiatives that have made significant contributions towards creating a more inclusive, equitable, and responsible industry.
* If the initiative you would like to present includes both Environmental and Social pillars, submit your project in the cate-gory according to the major aspect of it. Or you may split it into the two categories (Environmental protection and Social Responsibility).
The project:
In July 2023, Shangri-La Group launched a humanitarian initiative in response to the devastating earthquakes that struck southern Turkey in February 2023. Collaborating with Turkey’s Disaster and Emergency Management Presidency (AFAD), Shangri-La provided 300 furnished container homes to residents of Hatay, one of the hardest-hit regions. Named 'Dostluk Kenti' or "Friendship City," the site located at Mustafa Kemal University now accommodates approximately 1200 displaced residents, including healthcare and education professionals and their families.
These temporary homes, supported by donations from Shangri-La employees worldwide matched by the Group, emphasize comfort and resilience. They feature insulation, durability against harsh weather, and essential amenities like plumbing, electricity, private bathrooms, beds, chairs, and refrigerators. This effort underscores Shangri-La's commitment to community support and its Asian hospitality ethos, providing stability and relief during a challenging recovery period for Hatay residents.
The initiative was commemorated with an official opening ceremony attended by Chinese and Turkish officials, AFAD and Shangri-La executives, media representatives, and new Friendship City residents. Supported by comprehensive communication tools including press conferences, social media outreach, and a dedicated website page, Shangri-La’s humanitarian efforts have made a tangible difference in the lives of those affected by the earthquakes in Hatay.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
