Applied to:
This award recognizes exceptional actions in the field of social responsibility, including diversity, inclusion and governance that have positively impacted the community, local populations, employees, and/or tourists as well as business sites in the hospitality industry. The winning action or program will have demonstrated a deep commitment to social responsibility and governance through innovative initiatives, effective management practices, and measurable outcomes that have positively impacted stakeholders. This award recognizes programs that have made significant contributions towards creating a more inclusive, equitable, and responsible industry.
The project:
Jumeirah Group has been a steadfast advocate for marine turtle conservation through its Dubai Turtle Rehabilitation Programme (DTRP) since its inception in 2004. In collaboration with Dubai’s Wildlife Protection Office, the Dubai Falcon Hospital, and the Central Veterinary Research Laboratory, the program has successfully released nearly 3,000 turtles back into the Arabian Gulf, rescuing over 100 endangered turtles annually.
Aligned with the UAE's National Plan of Action for the Conservation of Marine Turtles, DTRP supports initiatives by the Ministry of Climate Change and Environment (MOCCAE) to protect these endangered species from growing threats. The program provides comprehensive care for injured and sick turtles, rehabilitating them at the sea-fed turtle lagoon in Jumeirah Al Naseem, the region's largest purpose-built facility of its kind.
To enhance community engagement and education, Jumeirah Group collaborates closely with marine conservation champion Sheikh Fahim Al Qasimi, who serves as an Ambassador for DTRP. Sheikh Fahim actively supports the program’s role in implementing national conservation plans and participates in MOCCAE’s Rescue and Rehabilitation working group. The establishment of the toll-free hotline 800TURTLE further empowers the public to report distressed turtles, underscoring community involvement and support.
Recently, DTRP expanded its impact through a Memorandum of Understanding with the Fujairah Environment Authority and Fujairah Research Centre, under the patronage of H.H. Sheikh Mohammed Al Sharqi. This partnership aims to bolster turtle rehabilitation, research, and habitat restoration efforts, extending the program's reach and effectiveness in marine conservation.
Moreover, initiatives like Turtle Tea by Idriss B at Jumeirah Al Naseem promote awareness and contribute to DTRP’s conservation efforts, illustrating Jumeirah Group’s commitment to protecting marine wildlife and fostering sustainable tourism practices.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
