Applied to:
This award recognises a distinctive and strategically designed guest experience that strengthens brand preference, enhances emotional connection and delivers consistent, memorable value across the guest journey. The initiative may be embedded within a loyalty programme or operate independently.
The project:
The Vietage by Anantara reimagines luxury train travel in Vietnam, offering a sustainable, immersive experience through the country’s breathtaking landscapes. Running daily between Da Nang, Quy Nhon, and Nha Trang, this six-hour journey invites travelers to embrace the charm of slow travel while reducing their carbon footprint.
Designed by ShapeUS Studio, The Vietage combines traditional Indochina architectural features with modern luxury. The train’s wooden vault-style interiors create distinct zones, including private seating booths, a central bar, and a spa lounge offering 15-minute head and shoulder treatments. Panoramic windows provide stunning views of rice paddies, lotus ponds, coastal bays, and mountainous regions.
The journey is as much about culinary indulgence as it is about sightseeing. Guests are treated to curated afternoon tea featuring local delicacies such as poached Bai Dai lobster and Da Lat caviar, alongside pastries and vegan-friendly options. Unlimited premium wines, handcrafted cocktails, and ethically sourced local coffee elevate the dining experience.
The Vietage’s commitment to sustainability and social responsibility aligns with Anantara’s values. Through the “Dollars for Deeds” program, $1 from each ticket supports The Kianh Foundation, a charity aiding children with disabilities in central Vietnam.
Blending nostalgia with modern amenities, The Vietage addresses the historical gap in Vietnam’s luxury rail services by providing a seamless, end-to-end Anantara-branded experience. Travelers can enjoy exclusive packages combining train journeys with stays at Anantara properties, enhancing the overall experience with added savings and benefits.
This journey appeals to mindful, eco-conscious travelers who value the finer things in life while exploring untouched corners of Vietnam. The Vietage is more than a train ride; it is an invitation to savor Vietnam’s natural beauty and culture, ensuring a journey of relaxation, luxury, and purpose.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
