Whaka Lodge, Lifestyle Nature Camp

Whaka Lodge, Lifestyle Nature Camp, launched in 2021, is an innovative hospitality concept emphasizing customer emotions over traditional comfort and architecture. It offers a 360° experience based on four hospitality pillars: sleep, eat, work, and play, and is designed to evolve over time with low environmental impact and modular accommodations.

Key highlights include:

• Developing high-quality eco-boutique resorts.
• A flexible concept not tied to specific architecture.
• Cost-effective investment with room costs 50% lower than traditional hotels.
• Emphasis on customer emotions in marketing and communication, setting it apart from competitors.
• Targeting wealthy clientele with storytelling that triggers impulse buying.

Three storytelling inspirations are:

• Travel: offering unique, original experiences.
• Chic and elegance: combining aesthetics and comfort in the outdoors.
• Nature: promoting well-being and relaxation.

Marketing at Whaka Lodge centers on creating "wow" effects through unique accommodations like cabins, lodges, tipis, and domes, some with private Jacuzzis. Guests enjoy diverse cuisines and a range of activities, from eco-workshops to wellness sessions.

Performance indicators show strong results with 120 press mentions in three years, 80% direct bookings, and high customer satisfaction (4.6/5 in 2023). Economically, the lodge boasts a 50% lower room investment cost than hotels, with ADR at €174, REVPAR at €54, and EBITDA at 37%.

Whaka Lodge is a pioneering concept in the hospitality market, transforming campsites into top-tier eco-boutique resorts focused on emotional experiences.