Applied to:
This award celebrates the most innovative and creative concepts in the hospitality industry. It recognizes a group or a brand that has demonstrated the ability to think outside the box and introduce a new concept or a new version of an existing concept that sets a new standard for the industry. To be eligible, the concept must have been implemented within the last two years and is operational. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
Zel Mallorca is the inaugural hotel under the new brand created by Meliá Hotels International in partnership with Rafa Nadal, designed to offer a unique Mediterranean experience. This brand celebrates the Mediterranean lifestyle, emphasizing outdoor living, welcoming homes, natural food, and architecture that connects with nature, sky, and sea.
Located on Palmanova's beachfront, Zel Mallorca enhances the destination's hotel quality with its Mediterranean-style hospitality. The hotel features spacious, light-filled areas, two stunning swimming pools, and local handicrafts. All 165 rooms, including 21 Junior Suites and Suites with sea views, are equipped with CREATE® appliances and HAAN® personal care amenities, emphasizing sustainability.
The hotel introduces new concepts to Palmanova, including the first Beso Beach restaurant in Mallorca, a concept store with Syra Coffee, and products from local designers. Advanced technology allows guests to check in and out digitally.
Zel Mallorca's Wellbalanced Strategy promotes wellness and fitness, featuring a fitness center, spa, and multi-sensory experiences. Partnerships like Casa Barré provide fitness classes, brunches, and day passes combining fitness and dining at Beso Beach. The hotel also offers healthy cooking classes and wellness retreats, promoting the active lifestyle championed by Rafa Nadal. This new opening significantly enhances Palmanova's hotel portfolio with a distinctive international brand.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
