Applied to:
This award celebrates the most innovative and creative concepts in the hospitality industry. It recognizes a group or a brand that has demonstrated the ability to think outside the box and introduce a new concept or a new version of an existing concept that sets a new standard for the industry. To be eligible, the concept must have been implemented within the last two years and is operational. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
ZEL, a brand born from a partnership between Meliá Hotels International and tennis legend Rafael Nadal, debuted in Mallorca in 2023. The brand embodies the Mediterranean lifestyle, offering a unique blend of outdoor living, fine dining, and thoughtfully designed spaces inspired by Mediterranean culture. With its slogan "Born in the Med," ZEL creates a home-away-from-home experience that reflects the warmth, spontaneity, and joy of Mediterranean living.
At the heart of every ZEL hotel is the patio, designed as a vibrant communal space echoing the welcoming atmosphere of a Mediterranean home. Featuring beach-inspired colors, warm décor, and inviting spaces, these patios encourage guests to connect, relax, and enjoy every moment of their stay. Additional highlights include specialty coffee corners, concept stores, and curated gastronomic experiences that emphasize fresh, local ingredients and Mediterranean flavors.
ZEL’s concept revolves around outdoor living and a strong connection to nature. Each hotel integrates architecture and design that prioritizes light, open spaces, and seamless transitions between indoor and outdoor areas. This connection extends to its collaborations with wellness and sustainability initiatives, including partnerships with local artisans and projects like @beingbiotiful and @mardefondo.project, which promote a healthy, active, and environmentally conscious lifestyle.
The brand caters to modern, outgoing travelers who seek authentic, enriching experiences. ZEL hotels currently operate in Mallorca, with future locations planned in Costa Brava, Madrid, Punta Cana, Albania, and Mexico.
ZEL’s innovative approach to hospitality celebrates Mediterranean heritage while introducing a contemporary vision of well-being and enjoyment. Its collaboration with Rafael Nadal and commitment to outdoor living and community integration position ZEL as a distinctive and transformative addition to the global hospitality landscape. The brand promises a joyful, authentic, and meaningful travel experience.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
