Guidelines

This award celebrates an innovative and immersive hospitality concept that redefines the travel experience by offering high-quality accommodation beyond traditional property boundaries. It recognizes brands and operators — including hospitality groups, cruise lines, airlines, ... — that have successfully encapsulated the essence of hospitality on the move. Whether aboard a cruise ship, an aircraft, a train, or any other form of transportation, the concept must demonstrate a seamless blend of comfort, design, service, and storytelling. The winning initiative should offer guests a memorable, elevated journey, setting a new benchmark for mobile hospitality experiences.

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You will be asked for the following information, get ready!

General information

• Name given to the concept/branding.
• 50-words description of the concept.
• Period and year of launch.
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To be included in the PPT presentation (10 slides maximum)

• Key ideas/objectives pursued behind this concept.
• Innovative aspects and major assets of the concept.  
• Participation of external partners in the definition of the concept (design companies, service providers, marketing specialists, etc.).
• Extension and potential development of the concept: geographic coverage, number of products (planes,ships, trains, etc.)
• Initial objectives being achieved or on track.  
• Relevant KPIs (cost, economic results, perception of clients,...).
• CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity ...).  
• Internal and external communication strategy.  
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* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a 45-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.

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This award recognizes outstanding communication efforts by a country, city, region, official institution, or tourism office that promote a destination to a wider audience. The award recognizes effective communication campaigns that utilize various media channels, such as television, radio, newspapers, displays, social media, or other platforms. The winning communication effort will have demonstrated creativity, innovation, and effectiveness in promoting a destination to potential tourists, while also showcasing the destination's cultural, social, and environmental values.

Criteria for the evaluation of applications:

• Originality and relevance of the message.
• Innovation and major assets of the campaign.
• Effectiveness in terms of awareness and economic impact.

Presentation:

• Name of the campaign.
• Definition of the communication strategy in a few lines Launch period and year, length.  
• Nature of the campaign: general public, institutional or internal Details of the main target  audience.
• Campaign reach: national, European, global.  Innovative aspects and major assets.

Conception:

• Support in defining the strategy: studies, surveys, etc.
• Presence or not of an agency and engagement level.  
• Media mix and individual objectives length of the campaign.
• Key thoughts behind this campaign.

Communication & Implementation:

• Time required to develop the project.  
• Pre-test.
• Quantifying the targets reached by the campaign.  
• Budget allocated.

Evaluation:

• What tools have been set up to evaluate the campaign’s performance?  
• How are the KPIs measured and what are their results or trends?
• Are the set objectives being achieved/on track?

This award celebrates the most innovative and creative concept in the hospitality industry. It recognizes a brand that has demonstrated the ability to think outside the box and introduces a new valued proposition to the final customer, or a new version of an existing concept that sets a new standard for the industry. It should provide a new approach and vision of guest experience, with a focus on design, spaces arrangement, and overall quality and diversity of services. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.

You will be asked for the following information, get ready!

General information

• Name given to the initiative/program.
• 50-words description of the initiative.
• Period and year of launch, duration.
  ‍

To be included in the PPT presentation (10 slides maximum)

• Key ideas/objectives pursued behind this concept.
• Innovative aspects and major assets of the concept.  
• Participation of external partners in the definition of the concept (design companies, designers, decorators, service providers, etc.).
• Extension and further development of the concept.  
• Initial objectives being achieved or on track.  
• Relevant KPIs (cost, economic results, perception of clients, ...).  
• CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity ...).  
• Tools used to measure performance.  
• Internal and external communication strategy.  
  ‍

* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a 45-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.

This award recognizes outstanding actions in the field of environmental protection and sustainable development that have contributed to ecological sustainability for the planet. The initiative must demonstrate an innovative commitment to environmental sustainability, effective management practices, and a measurable impact on reducing the industry’s ecological footprint. This award recognizes initiatives that have made significant contributions towards a more sustainable future.  
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* If the initiative you would like to present includes both Environmental and Social pillars, submit your project in the category according to the major aspect of it. Or you may split it into the two categories (Environmental protection and Social Responsibility).

You will be asked for the following information, get ready!

General information

• Name given to the initiative/program.  
• 50-words description of the initiative.
• Period and year of launch, duration.
  ‍

To be included in the PPT presentation (10 slides maximum)‍

• Key ideas/objectives pursued behind this initiative.
• Innovative aspects and major assets of the initiative.  
• Any partnership outside of the company involved (if applicable).  
• Extension and further development of the initiative.  
• Initial objectives being achieved or on track.  
• Relevant KPIs.  
• CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity ...).  
• Tools used to measure performance.  
• Internal and external communication strategy.
  ‍

* Additionally, you will be asked to submit on the platform the picture of the project, name and function of the representative of the project, a 45-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.

This award honors the most exceptional and original Food & Beverage concept developed by corporate headquarters teams, applicable to both uniform brand concepts and specific concepts. It recognizes a group or a brand that demonstrated its ability to think outside the box and introduces new concepts or a new version of an existing concept that sets a new standard for the industry. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.

You will be asked for the following information, get ready!

General information

• Name given to the initiative/program.
• 50-words description of the initiative.
• Period and year of launch, duration.
  ‍

To be included in the PPT presentation (10 slides maximum)

• Key ideas/objectives pursued behind this concept.
• Innovative aspects and major assets of the concept.  
• Participation of external partners in the definition of the concept (design companies, designers, decorators, service providers, etc.).
• Extension and further development of the concept.  
• Initial objectives being achieved or on track.  
• Relevant KPIs (cost, economic results, perception of clients, ...).  
• CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity ...).  
• Tools used to measure performance.  
• Internal and external communication strategy.  
  ‍

* Additionally, you will be asked to submit on the platform the picture of the project, name and function of the representative of the project, a 45-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.

This award recognizes the most outstanding individual or loyalty programme guest experience in the hospitality sector that has created unforgettable memories.  The winning experience will have successfully engaged and retained customers by offering innovative and relevant benefits. The award honors experiences that exceed expectations by creating an unforgettable experience for recipients. This prize is not reserved for experiences designed exclusively as part of a loyalty programme.

You will be asked for the following information, get ready!

General information

• Name given to the initiative.  
• 50-words description of the initiative.
• Period and year of launch, duration.
• Target audience.

To be included in the PPT presentation (10 slides maximum)

• Target audience and nature of the initiative (repositioning, reconquest, launch) - (public, institutional or internal).
• Key ideas/objectives pursued behind the initiative.
• Innovative aspects and major assets of the initiative.  
• Any partnership (communication/marketing agency) involved (if applicable).  
• Extension and further development of the initiative.  

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* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a 45-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.

This award recognizes innovative actions in the field of social responsibility, including diversity, inclusion and governance that have positively impacted the community, local populations, employees, and/or tourists. The action or program must demonstrate a deep commitment to social responsibility and governance through innovative initiatives, effective management practices, and measurable outcomes that have positively impacted stakeholders. This award recognizes initiatives that have made significant contributions towards creating a more inclusive, equitable, and responsible industry.  
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* If the initiative you would like to present includes both Environmental and Social pillars, submit your project in the cate-gory according to the major aspect of it. Or you may split it into the two categories (Environmental protection and Social Responsibility).

You will be asked for the following information, get ready!

General information

• Name given to the initiative/program.
• 50-words description of the initiative.
• Period and year of launch, duration.
  ‍

To be included in the PPT presentation (10 slides maximum)

• Key ideas/objectives pursued behind this initiative.
• Innovative aspects and major assets of the initiative.
• Any partnership outside of the company involved (if applicable).
• Extension and further development of the initiative.
• Initial objectives being achieved or on track.
• Relevant KPIs.
• CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity ...).
• Tools used to measure performance.
• Internal and external communication strategy.
  ‍

* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a 45-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.

This award recognizes a marketing program that has successfully enhanced and promoted a brand, a group or a concept/product through innovative initiatives, tools or partnerships. The marketing initiative must demonstrate a deep understanding of its target audience and will have successfully engaged and inspired them through creative and effective collaborations.  

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* Brands/Groups may submit themselves or partners/agencies may submit on behalf of their clients.

You will be asked for the following information, get ready!

General information

• Name given to the initiative.  
• 50-words description of the initiative.
• Period and year of launch, duration.
• Target audience

To be included in the PPT presentation (10 slides maximum)

• Target audience and nature of the initiative (repositioning, reconquest, launch) - (public, institutional or internal).
• Key ideas/objectives pursued behind the initiative.
• Innovative aspects and major assets of the initiative.  
• Any partnership (communication/marketing agency) involved (if applicable).  
• Extension and further development of the initiative.  
• Initial objectives being achieved or on track.  
• Relevant KPIs (budget allocated, engagement registered, ...)
• CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity ...)  
• Tools used to measure performance.  
• Engagement of the employees, customers, partners (if applicable)

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* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a 45-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.

This award recognizes a media campaign that has effectively promoted a brand or a group. The campaign may have been executed on any media platform (such as television, radio, newspapers, digital displays, social media, or internet) and should have demonstrated creativity, originality, and relevance to the target audience. The winning campaign will have successfully increased brand awareness and/or customer engagement, resulting in positive business impact for the hospitality brand or group.  

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* Brands/Groups may submit themselves or partners/agencies may submit on behalf of their clients.

You will be asked for the following information, get ready!

General information

• Name given to the campaign.  
• 50-words description of the campaign.
• Period and year of launch, duration.
• International or external target audience.

To be included in the PPT presentation (10 slides maximum)

• Target audience and nature of the campaign (public, institutional or internal).
• Key ideas/objectives pursued behind the campaign.
• Innovative aspects and major assets of the campaign.  
• Any partnership (communication/marketing agency) involved (if applicable).  
• Extension and further development of the campaign.  
• Initial objectives being achieved or on track.  
• Relevant KPIs (budget allocated, engagement registered, ...).  
• CSR aspects of the campaign (I.e. inclusion, sustainable development, diversity ...).  
• Tools used to measure performance.  
  ‍

* Additionally, you will be asked to submit on the platform the picture of the project, name and function of the representative of the project, a 45-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.

This award is designed to reward companies that demonstrate a strong commitment to identifying and recruiting top talent (acquisition and/or retention), as well as effectively integrating new employees into their organization. Companies with exceptional talent acquisition programs understand the importance of recruiting the best candidates to ensure the highest level of service to their customers. These programs may include strategies and processes such as innovative recruitment methods, effective onboarding programs, and ongoing support for new employees.

You will be asked for the following information, get ready!

General information

• Name given to the initiative/program.
• 50-words description of the initiative.
• Period and year of launch, duration.
  ‍

To be included in the PPT presentation (10 slides maximum)

• Key ideas/objectives pursued behind this initiative.
• Innovative aspects and major assets of the initiative.  
• Any partnership outside of the company involved (if applicable).  
• Extension and further development of the initiative.  
• Initial objectives being achieved or on track.  
• Relevant KPIs.  
• CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity ...).  
• Internal and external communication strategy.  
  ‍

* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a sixty-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.

This award celebrates the most innovative and creative concept in facilitating and improving the efficiency of operations. It recognizes a group or a brand which has included a new tool. It should provide a new approach and vision of hospitality management, such as IA, waste management, revenue management systems, and so on. The innovation should have the potential to revolutionize the hospitality industry in its operations.

You will be asked for the following information, get ready!

General information

• Name given to the initiative/program.
• 50-words description of the initiative.
• Period and year of launch, duration.
  ‍

To be included in the PPT presentation (10 slides maximum)

• Key ideas/objectives pursued behind this innovation.
• Innovative aspects and major assets of innovation.  
• Participation of external partners (technical companies, startups ... if applicable).  
• Extension and further development of the innovation.  
• Initial objectives being achieved or on track.  
• Relevant KPIs (customer satisfaction, workflow improvement, savings, ...).  
• CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity ...).  
• Tools used to measure performance.  
• Internal and external communication strategy.  
  ‍

* Additionally, you will be asked to submit on the platform the picture of the project, name and function of the representative of the project, a 45-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.