Guidelines
Discover guidelines per categories.
Common criteria
A panel of twenty neutral juries from other industries will rank your applications and will be asked to take into account these 5 main criteria to select the best among all the candidates:
01
The initiative, project or campaign must be less than two years old and must be operational before the application deadline.
02
Innovative aspects in terms of creation, partnership, implementation, service, etc., which differentiate the applicant from others.
03
The ability to spread throughout the company or brand, setting new standards at a wider level and even inspiring competitors to follow suit.
04
The ability to measure performance using relevant key performance indicators (KPIs), whether financial, social, user, customer satisfaction, etc.
05
Demonstration of the group's/brand's CSR policy (inclusion, diversity, carbon footprint, sustainable development, etc.).
Guidelines per categories
Select the category you wish to participate in.
Best destination marketing campaign
This award recognizes an innovative communication campaign made by a country, region, city, official institution, or tourism office which promotes the destination to a wider audience. The winning marketing campaign will have demonstrated creativity, innovation, and effectiveness in promoting a destination to potential tourists, while also showcasing the destination’s cultural, social, and environmental values.
You will be asked for the following information, get ready!
General information
- Name given to the campaign.
- 50-words description of the campaign.
- Period and year of launch, duration.
- Target audience.
To be included in the ppt presentation (10 slides maximum)
- Target audience and nature of the campaign (public, institutional or internal).
- Key ideas/objectives pursued behind the campaign.
- Innovative aspects and major assets of the campaign.
- Any partnership (communication/marketing agency) involved (ifapplicable).
- Extension and further development of the campaign.
- Initial objectives being achieved or on track.
- Relevant KPIs (budget allocated, engagement registered, ...).
- CSR aspects of the campaign (I.e. inclusion, sustainable development, diversity...).
- Tools used to measure performance.
* Additionally, you will be asked to submit on the platform the picture of the project, name and function of the representative of the project, a sixty-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.
Best innovative brand concept
This award celebrates the most innovative and creative concept in the hospitality industry. It recognizes a brand that has demonstrated the ability to think outside the box and introduces a new valued proposition to the final customer, or a new version of an existing concept that sets a new standard for the industry. It should provide a new approach and vision of guest experience, with a focus on design, spaces arrangement, and overall quality and diversity of services. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
You will be asked for the following information, get ready!
General information
- Name given to the initiative/program.
- 50-words description of the initiative/program.
- Period and year of launch, duration.
To be included in the ppt presentation (10 slides maximum)
- Key ideas/objectives pursued behind this concept.
- Innovative aspects and major assets of the concept.
- Participation of external partners in the definition of the concept (design companies,designers, decorators, service providers, etc.).
- Extension and further development of the concept.
- Initial objectives being achieved or on track.
- Relevant KPIs (cost, economic results, perception of clients, ...).
- CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity...).
- Tools used to measure performance.
- Internal and external communication strategy.
* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a sixty-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.
Best innovative environmental protection initiativet innovative brand concept
This award recognizes outstanding actions in the field of environmental protection and sustainable development that have contributed to ecological sustainability for the planet. The initiative must demonstrate an innovative commitment to environmental sustainability, effective management practices, and a measurable impact on reducing the industry’s ecological footprint. This award recognizes initiatives that have made significant contributions towards a more sustainable future.
* If the initiative you would like to present includes both Environmental and Social pillars, submit your project in the category according to the major aspect of it. Or you may split it into the two categories (Environmental protection and Social Responsibility).
You will be asked for the following information, get ready!
General information
- Name given to the initiative/program.
- 50-words description of the initiative/program.
- Period and year of launch, duration.
To be included in the ppt presentation (10 slides maximum)
- Key ideas/objectives pursued behind this initiative.
- Innovative aspects and major assets of the initiative.
- Any partnership outside of the company involved (if applicable).
- Extension and further development of the initiative.
- Initial objectives being achieved or on track.
- Relevant KPIs.
- CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity...).
- Tools used to measure performance.
- Internal and external communication strategy.
* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a sixty-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.
Best innovative F&B experience
This award honors the most exceptional and original Food & Beverage concept developed by corporate headquarters teams, applicable to both uniform brand concepts and specific concepts. It recognizes a group or a brand that demonstrated its ability to think outside the box and introduces new concepts or a new version of an existing concept that sets a new standard for the industry. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
You will be asked for the following information, get ready!
General information
- Name given to the concept.
- 50-words description of the concept.
- Period and year of launch.
To be included in the ppt presentation (10 slides maximum)
- Key ideas/objectives pursued behind this initiative.
- Innovative aspects and major assets of the initiative.
- Any partnership outside of the company involved (if applicable).
- Extension and further development of the initiative.
- Initial objectives being achieved or on track.
- Relevant KPIs.
- CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity...).
- Tools used to measure performance.
- Internal and external communication strategy.
* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a sixty-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.
Best innovative guest experience
This award recognises the most outstanding individual or loyalty programme guest experience in the hospitality sector that has created unforgettable memories. The winning experience will have successfully engaged and retained customers by offering innovative and relevant benefits. The award recognises experiences that exceed expectations by creating an unforgettable experience for recipients. This prize is not reserved for experiences designed exclusively as part of a loyalty programme.
You will be asked for the following information, get ready!
General information
- Name given to the campaign.
- 50-words description of the campaign.
- Period and year of launch, duration.
- Target audience.
To be included in the ppt presentation (10 slides maximum)
- Target audience and nature of the campaign (public, institutional or internal).
- Key ideas/objectives pursued behind the campaign.
- Innovative aspects and major assets of the campaign.
- Any partnership (communication/marketing agency) involved (if applicable).
- Extension and further development of the campaign.
- Initialobjectives being achieved or on track.
- RelevantKPIs (budget allocated, engagement registered, ...).
- CSR aspects of the campaign (I.e. inclusion, sustainable development, diversity...).
- Tools used to measure performance.
* Additionally, you will be asked to submit on the platform the picture of the project, name and function of the representative of the project, a sixty-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.
Best innovative social responsibility initiative
This award recognizes innovative actions in the field of social responsibility, including diversity, inclusion and governance that have positively impacted the community, local populations, employees, and/or tourists. The action or program must demonstrate a deep commitment to social responsibility and governance through innovative initiatives, effective management practices, and measurable outcomes that have positively impacted stakeholders. This award recognizes initiatives that have made significant contributions towards creating a more inclusive, equitable, and responsible industry.
* If the initiative you would like to present includes both Environmental and Social pillars, submit your project in the category according to the major aspect of it. Or you may split it into the two categories (Environmental protection and Social Responsibility).
You will be asked for the following information, get ready!
General information
- Name given to the initiative/program.
- 50-words description of the initiative.
- Period and year of launch, duration.
To be included in the ppt presentation (10 slides maximum)
- Key ideas/objectives pursued behind this initiative.
- Innovative aspects and major assets of the initiative.
- Any partnership out side of the company involved (if applicable).
- Extension and further development of the initiative.
- Initial objectives being achieved or on track.
- Relevant KPIs.
- CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity ...).
- Tools used to measure performance.
- Internal and external communication strategy.
* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a sixty-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.
Best innovative talent management initiative
This award is designed to reward companies thatdemonstrate a strong commitment to identifying and recruiting top talent(acquisition and/or retention), as well as effectively integrating newemployees into their organization. Companies with exceptional talentacquisition programs understand the importance of recruiting the bestcandidates to ensure the highest level of service to their customers. Theseprograms may include strategies and processes such as innovative recruitmentmethods, effective onboarding programs, and ongoing support for newemployees.
You will be asked for the following information, get ready!
General information
- Name given to the initiative/program.
- 50-words description of the initiative.
- Period and year of launch, duration.
To be included in the ppt presentation (10 slides maximum)
- Key ideas/objectives pursued behind this initiative.
- Innovative aspects and major assets of the initiative.
- Any partnership outside of the company involved (if applicable).
- Extension and further development of the initiative.
- Initial objectives being achieved or on track.
- RelevantKPIs.
- CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity...).
- Internal and external communication strategy.
* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a sixty-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.
Best marketing initiative
This award recognizes a marketing program that hassuccessfully enhanced and promoted a brand, a group or a concept/productthrough innovative initiatives, tools or partnerships. The marketing initiativemust demonstrate a deep understanding of its target audience and will havesuccessfully engaged and inspired them through creative and effectivecollaborations.
* Brands/Groups may submit them selves or partners/agencies may submit on behalf of their clients.
You will be asked for the following information, get ready!
General information
- Name given to the initiative.
- 50-words description of the initiative.
- Period and year of launch, duration.
- Target audience.
To be included in the ppt presentation (10 slides maximum)
- Target audience and nature of the initiative (repositioning, reconquest, launch) -(public, institutional or internal).
- Key ideas/objectives pursued behind the initiative.
- Innovative aspects and major assets of the initiative.
- Any partnership (communication/marketing agency) involved (if applicable).
- Extension and further development of the initiative.
- Initial objectives being achieved or on track.
- Relevant KPIs (budget allocated, engagement registered, ...).
- CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity...).
- Tools used to measure performance.
- Engagement of the employees, customers, partners (if applicable).
* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a sixty-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.
Best media campaign
This award recognizes a media campaign that has effectively promoted abrand or a group. The campaign may have been executed on any media platform(such as television, radio, newspapers, digital displays, social media, orinternet) and should have demonstrated creativity, originality, and relevanceto the target audience. The winning campaign will have successfully increasedbrand awareness and/or customer engagement, resulting in positive businessimpact for the hospitality brand or group.
* Brands/Groups may submit themselves or partners/agencies may submit on behalf of their clients.
You will be asked for the following information, get ready!
General information
- Name given to the initiative.
- 50-words description of the initiative.
- Period and year of launch, duration.
To be included in the ppt presentation (10 slides maximum)
- Target audience and nature of the campaign (public, institutional or internal).
- Key ideas/objectives pursued behind the campaign.
- Innovative aspects and major assets of the campaign.
- Any partnership (communication/marketing agency) involved (if applicable).
- Extension and further development of the campaign.
- Initial objectives being achieved or on track.
- RelevantKPIs (budget allocated, engagement registered, ...).
- CSR aspects of the campaign (I.e. inclusion, sustainable development, diversity...).
- Tools used to measure performance.
* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a sixty-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.
Best technological operational support innovation
This award celebrates the most innovative and creative concept in facilitating and improving the efficiency of operations. It recognizes a group or a brand which has included a new tool. It should provide a new approach and vision of hospitality management, such as IA, waste management, revenue management systems, and so on. The innovation should have the potential to revolutionize the hospitality industry in its operations.
You will be asked for the following information, get ready!
General information
- Name given to the innovation.
- 50-words description of the innovation.
- Period and year of launch.
To be included in the ppt presentation (10 slides maximum)
- Key ideas/objectives pursued behind this innovation.
- Innovative aspects and major assets of innovation.
- Participation of external partners (technical companies, startups ... if applicable).
- Extension and further development of the innovation.
- Initial objectives being achieved or on track.
- Relevant KPIs (customer satisfaction, workflow improvement, savings, ...).
- CSR aspects of the initiative (I.e. inclusion, sustainable development, diversity...).
- Tools used to measure performance.
- Internal and external communication strategy.
* Additionally, you will be asked to submit on the platform the picture of the project, name, and function of the representative of the project, a sixty-seconds video, the logo of the group, the logo of the brand/project, and any additional relevant document you may wish to add.
Application process
To apply, join Hospitality ON Ecosystem and become one of our member by subscribing to our annual membership. Price of the cheapest membership (allows multiple applications to be submitted) :
140/excl. VAT
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.